At Cafecito, you focused on brand identity, campaign development, and social assets. The Cafecito identity aims to empower Hispanic heritage in a playful and inspiring way, inviting everyone to be part of the movement. You conceptualized a vibrant and festive brand system that creates an experiential connection to Hispanic coffee and culture, showcasing the rich legacy and values of care, appreciation, love, and festivity inherent in the community.

Services: Brand Identity, Campaign
Creative Director: Darin Carter